March 16, 2027
Programme Day 2
The full programme is taking shape.
In the coming weeks, we will share more details about the sessions, speakers and conversations that will bring this year’s congress theme to life. What you can already expect: fresh perspectives, practical know-how and an international space to rethink, strengthen and advance face-to-face fundraising together.
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09:00 Uhr
Wake Up
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09:30 Uhr
Keynote
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A Changing Acquisition Landscape - Insights for Face-to-Face Across Markets
Level: Basic
This session explores the external and sector trends shaping acquisition, and how they are impacting face-to-face fundraising across different markets. Drawing on global insights alongside examples from both emerging and mature programmes, we will explore what is shifting, where changes are showing up first, and how organisations are adapting in practice.
From expansion into new markets, such as Botswana or Kenya, to evolving models and the use of technology, we will show how these trends translate into real operational decisions. The session highlights key differences between markets, what can and cannot be transferred across contexts, and what organisations can learn to stay effective in an increasingly complex environment.
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Emily Bracken (ES)
Upsall International -
Filipa Morais Santos (PT)
SOS Children's Villages International
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10:15 Uhr
🗣️ Debate
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Face to Face Fundraising On Fire: Heated debate on the hottest topics in F2F today
The session will raise the most challenging and controversial issue within and impacting face to face fundraising internationally. Facilitated by one of the face to face fundraising pioneers in the 1990s, Daryl Upsall, questions will be put to an experienced international panel and then also thrown to the audience. Nothing will be off limits, and expect fireworks, in this lively and fully participatory debate. Questions will be tough as we seek answers and solutions to the challenges we face. Let the battle begin.
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Martin Gaffney (MY)
SG Global Support Services -
Daryl Upsall (ES)
Upsall International
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11:00 Uhr
Coffee Break
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11:30 Uhr
Workshops
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2A: Donor Retention & Donor Value
#Donor Retention
Level: Advanced
It is no secret that the first 6 months of donor lifetime are the ones with highest drop-off rates, and that the main focus for increasing value should be focusing on those early months. But how much of that is defined in moment of acquisition vs welcome journeys?How are the relationships between NGOs and agencies defined? Or even the relationships between employers and fundraisers? And what other learnings from economics can we consider for F2F? How can we read data? Identify correlations (or at least relations)? How to be aware of causality bias and other biases?
We’ll share some insights, but will looking forward to listen from your experiences.
The objective is to help organizations and agencies to move beyond an optic of volume and static retention curves, and into a value approach that improves investments and helps with the sustainability of markets.
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Bruno da Silva Machado (NO)
Norwegian Refugee Council
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2B: Confident with AI: Safe Models and Frameworks to Lift Retention and Reduce Donor Harm
#AI
Level: Basic
Artificial intelligence is already in face-to-face fundraising. It can help inform who to approach, drafts the scripts, predicts who might cancel, and decides who is worth a call back. The tools are useful. The difficulty is that they are changing faster than the guidance written to govern them. Some of these tools are used for good reasons. To reach more people. To make communications more relevant. To notice sooner when a supporter is struggling. The intents are good. Others arrive without a decision at all, through a database upgrade or an existing platform. Either way, working out where they sit and the risks they might have has become specialist work. This can be a lot to ask of a team already running a door or street programme. This session does that part for you. We will help provide the frameworks, advice and guidance to help you use AI responsibly and effectively. Building trust with your donors and the public, and creating more income to support the causes your donors care most about.
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Matt Radford (UK)
Vulnerability Managers
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2C: Investing for Impact: The Financial Decisions Behind F2F Growth
#Financial Growth
Level: Advanced
How do you decide where to invest your fundraising budget? Can you maximise growth, quality and long-term value at the same time? This interactive workshop explores F2F through the lens of investment and strategic decision-making. Discover how better financial thinking and greater visibility of future donor value can help you make bolder decisions, unlock the full potential of your programme and create greater impact.
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Jacob Møllemose (DK)
MM Fundraising -
Jean-Paul Kogan-Recoing (FR)
International Public Fundraising Council (IPFC)
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2D: How UNICEF India Engineered World-Class Fundraising in the World's Largest and Most Challenging Market
#Data
Level: Basic
How do you build a world-class fundraising programme in a market where others failed? UNICEF India transformed one of the most complex donor markets globally, scaling its supporter base more than thirty-fold, lifting retention nearly sevenfold, and building one of UNICEF’s top-performing programmes worldwide. This session unpacks the systems, data infrastructure and operational decisions behind the results, and what your market can replicate.
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Althaf S (IN)
UNICEF India
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2E: Pizza is for Losers
#Personal Growth
Level: Advanced
Fun, honest, tasty – just some of the words used to describe Pizza for Losers, the event and workshop designed to increase confidence and inspiration in charity fundraisers. In this workshop you’ll hear from your peers about the moments that didn’t quite go to plan; the fails that keep them up at night, or laughing from the memory. In just a few minutes each, they’ll pull back the curtain to reveal what really happens behind all that success, and what to do about it.
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Camille St-Omer Donaldson (UK)
Fundraising Everywhere
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12:45 Uhr
Lunch
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14:00 Uhr
🗫 Panel
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The Women Behind the Numbers: Power, Barriers, and the Future of Leadership in F2F Fundraising
Level: Basic
Who shapes the future of F2F fundraising, and what barriers still stand in the way? Through the lens of women and nonbinary people, this interactive session explores leadership pathways, inclusion, and career progression across the sector. Participants will gain practical strategies to strengthen retention, build psychologically safe, high-performing teams, and create more equitable leadership pipelines.
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Juanita Poalillo (US)
Oxfam America -
Allana Carson (US/CA)
Public Outreach Fundraising
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14:45 Uhr
Parallel Sessions
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Entering New Markets with Face-to-Face: Strategic Choices That Make or Break Success
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Elsbeth de Ridder (ES)
Global F2F Fundraising Specialist -
Martin Gaffney (MY)
SG Global Support Services
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Building Sustainable F2F Markets in Southeast Asia
Level: Advanced
What if the way we measure F2F success is actually limiting donor Lifetime Value? This session examines how volume-driven acquisition models impact long-term donor retention and what the evidence from Southeast Asia’s fastest-growing F2F market tells us about building campaigns that maximise LTV. Drawing on 12 years of multi-client operations in Malaysia, we explore what agencies and charities can jointly control to shift F2F from a cost centre to a sustainable income stream.
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Eric Santiago (MY)
THE RAISE GROUP
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15:45 Uhr
Coffee Break
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16:00 Uhr
Keynote
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Less Hours in the Streets, Better Results in the Sheets
Level: Basic
Building Denmark’s largest in-house F2F department from scratch, we challenged how our industry invests in people. As Gen Z managers leading Gen Z fundraisers, we’ll take you inside our hourly-pay-only model, a commission-free culture, and why time off the streets may be the biggest driver of long-term succes.
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Siri-Anna Roswall Mattsson (DK)
The Danish Child Helpline -
Anne Karina Wulf (DK)
The Danish Child Helpline
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17:00 Uhr
Break
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17:30 Uhr
Cocktails
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18:00 Uhr
Dinner Party
Speakers
Emily Bracken (ES)
Upsall International
Emily is the CEO of Consulting at Upsall International, a global fundraising consulting and recruitment agency working across more than 100 markets to support NGOs to achieve their growth objectives. She has led consulting projects ranging from fundraising programme reviews, global expansion and investment planning, and the creation of growth and diversification strategies, with a focus on individual giving strategy. In her work with international teams, she has developed an understanding of the common challenges and opportunities in fundraising around the world.
Bruno da Silva Machado (NO)
NRC – Norwegian Refugee Council
Bruno is the Global Director for Individual Fundraising at the Norwegian Refugee Council (NRC) and is enthusiastic about F2F fundraising.
Bruno has worked with fundraising since 2008, where he started with Médecins Sans Frontières (MSF), and took fundraising roles across markets (e.g. Norway, Mexico or India); as well as operations, in Central African Republic and Sierra Leone. As background education, he completed his master thesis with the Norwegian School of Economics (NHH). Bruno comes to the conference to help build quality practices for sustainable face to face markets.
Martin Gaffney (MY)
JAG Group
Martin Gaffney is the CEO of JAG Group, with companies covering F2F donor acquisition, commercial sales, data management, digital and investment services. Martin has over 30 years’ experience in fundraising and the not-for-profit sector globally. He has been based in Kuala Lumpur, Malaysia since 2013.
John Jeffries (UK)
New Canvassing Experience
John Jeffries has worked in face-to-face fundraising since 2006, bringing a strong background in training, people development and fundraising operations to the sector. After early roles with Fundraising Initiatives and the RSPB in the UK, he became International F2F Specialist for SOS Children’s Villages and later Global F2F Manager for Save the Children International, supporting F2F and D2D programmes around the world.
He is co-founder of New Canvassing Experience (NCE) in the United States, an agency focused on improving how F2F fundraisers are trained, managed and remunerated. Today, John is NCE’s Head of Client Services and continues to support programmes internationally, with a strong focus on cooperation, innovation and raising standards in face-to-face fundraising.
Jean-Paul Kogan-Recoing (FR)
International Public Fundraising Council
Jean-Paul Kogan-Recoing is Co-founder and Managing Director of TchekaY and President of the International Public Fundraising Council (IPFC). He pioneered Face-to-Face fundraising in France in 1998, and his work has contributed to recruiting over 2 million regular donors worldwide. Today, he focuses on building the market infrastructures that enable sustainable F2F growth by combining governance, self-regulation, payment innovation and data-driven decision-making to unlock the long-term potential of Face-to-Face fundraising.
Jacob Møllemose (DK)
Impact Talks
Jacob Møllemose is an international fundraising consultant specialising in face-to-face and telephone fundraising. He founded Impact Talks, a global network connecting charities, agencies, and suppliers to share best practice and benchmarking in telephone fundraising. Jacob advises organisations on fundraising strategy, value creation, performance improvement, and partnership development while facilitating international collaboration across the nonprofit sector.
Filipa Morais Santos (PT)
SOS Children’s Villages International
Filipa Morais is a Global Fundraising Senior Advisor at SOS Children’s Villages International, with over 13 years of experience in donor acquisition and multi-channel fundraising. She contributes to fundraising development across more than 100 countries through global capacity-building initiatives, including webinars, workshops, and knowledge sharing, and has previously served as Director of Fundraising & Communications and Interim National Director in Portugal, leading significant growth in individual giving. Filipa is an international speaker passionate about leadership and face-to-face fundraising. She is based in Lisbon and is a proud mother who enjoys travelling and dancing.
Juanita Poalillo (US)
Oxfam America
With over 10 years of experience in the nonprofit sector, Juanita have led innovative fundraising and donor engagement strategies that move missions forward and build lasting relationships. Her passion lies in turning first-time donors into lifelong supporters and helping organizations deepen their connection with the people who believe in their mission. Juanita specializes in sustainer donor retention and engagement, with extensive experience strengthening donor pipelines through the design, execution, and evaluation of innovative fundraising campaigns. Having managed both Face-to-Face and telemarketing teams, she has developed donor journeys that increase retention, deepen supporter relationships, and maximize long-term value. Combining frontline fundraising experience with strategic leadership, she brings a people-centered approach to every campaign, believing that sustainable growth is built by investing in donors, fundraisers, and the communities they support.
Matt Radford (UK)
Vulnerability Managers
Matt is the Founder and Director of Vulnerability Managers, a consultancy specialising in vulnerability and ethical fundraising. With nearly 20 years of experience in the charity sector, he has held senior fundraising roles at organisations including Mind and ActionAid, with expertise spanning appeals, donor retention, and regular giving.
In addition, Matt serves as Deputy Chair of the Chartered Institute of Fundraising (CIOF) Professional Conduct Committee and is the vulnerability specialist on the DMA Governance Committee. He is the creator of the internationally recognised “Before, During, After” and “Empower, Support, Protect” vulnerability frameworks, which help organisations deliver ethical marketing practices and better support people in vulnerable circumstances.
Siri-Anna Roswall Mattsson (DK)
The Danish Child Helpline (Børns Vilkår)
Siri-Anna Roswall Mattsson has a background in working with children, youth, and the arts. She began her fundraising career as a Field Fundraiser at Amnesty before moving into Phone Fundraising at The Danish Child Helpline, Børns Vilkår. In 2022, she co-founded the organisation’s in-house Face-to-Face fundraising department, building it from the ground up and leading its ongoing development. Alongside her fundraising expertise, Siri-Anna is also a certified dog trainer.
Althaf S (IN)
UNICEF India
Althaf is a programme leader with more than 15 years of experience driving operational transformation and growth at scale, currently at UNICEF India. Through data-driven systems design, he helped build one of UNICEF’s largest pledge supporter programmes globally, scaling the active base more than thirty-fold and lifting retention nearly sevenfold, contributing to UNICEF India’s number-one global ranking for four consecutive years. He works at the intersection of strategy, operations, data and scale.
Eric Santiago (MY)
The Raise Group
Eric Santiago is a Face-to-Face Fundraising Specialist with over 11 years of experience in donor acquisition across Southeast Asia. As the founder of The Raise Group, he has partnered with leading organizations including UNICEF, UNHCR, WWF, Greenpeace, NCSM, and NKF, helping acquire more than 200,000 long-term supporters. His expertise spans sales leadership, team development, and designing innovative, sustainable fundraising models for the non-profit sector.
Camile St-Omer Donaldson (UK)
Fundraising Everywhere
Cam St-Omer Donaldson (she/they) is a sector leader, speaker, consultant and bringer-togetherer of people. Bringing heart, passion, and vibes to the nonprofit world. For over a decade, she’s helped charities navigate the complexities of fundraising compliance and quality assurance, equipping them with the confidence, skills, and ethical best practices they need to thrive. As Chief Experience Officer at Fundraising Everywhere, Cam drives global membership growth, strategy, and learning experiences for fundraisers as well as strategy delivery for the staff team. Before that, Cam began her career as a Telephone Fundraiser and has honed her fundraising expertise at the British Red Cross, training and quality assuring 100’s of face to face fundraisers across the UK,leading on Supporter Experience, Fundraising Compliance, and Culture and Engagement initiatives.
A recognised voice in the sector, Cam was named one of Civil Society’s 25 Fundraisers Under 35. She co-hosts Uncharitable (formerly B.A.M.E Online) Conference, embedding Anti Racist Practice in Fundraising and I Wish I’d Thought Of That (IWITOT) the conference where people share other ideas they wish they thought of and has spoken multiple times at International Fundraising Congress Global, Chartered Institute of Fundraising Convention and Fundraising Everywhere Conferences/workshops bringing her trademark joy, clarity and infectious energy to the world of fundraising.
Daryl Upsall (ES)
Upsall International
Based in Madrid, Daryl has a 44-year international career in fundraising and advocacy for non-profits and social causes. He is known for his leadership and innovation, pioneering digital fundraising and co-creator of face-to-face fundraising with Greenpeace International in the 1990s.
He is the founder and president of Upsall International the global fundraising consulting and recruitment agency with 25 years of global insight, shaping bespoke solutions for today. His face to face, telephone and digital companies in Spain have raised 3.5 billion euro for Spanish nonprofits.
Daryl provides strategic advice and mentoring to Board Chairs and CEOs of national and international NGOs. He has served on the Board and as Vice-Chair of the Association of Fundraising Professionals (AFP) in the USA.
A member of the UK’s Chartered Institute of Fundraising since 1987, Daryl was made a Fellow in 2010 in recognition of his exceptional contribution to the fundraising profession. Daryl has spoken at countless conferences in 35 countries and continues to write impactful articles to serve the sector.
Anne Karina Wulf (DK)
The Danish Child Helpline (Børns Vilkår)
Anne-Karina Wulf began their fundraising career as a Field Fundraiser for Amnesty in 2018 before joining The Danish Child Helpline as a Telefundraiser. In 2022, they co-founded the organisation’s Field Fundraising programme and have since led its development and growth, overseeing recruitment, training, daily operations, and strategic development. Through these roles, they have built extensive experience in fundraising, team leadership, and programme development.