March 16, 2027
Programme Day 2
The full programme is taking shape.
In the coming weeks, we will share more details about the sessions, speakers and conversations that will bring this year’s congress theme to life. What you can already expect: fresh perspectives, practical know-how and an international space to rethink, strengthen and advance face-to-face fundraising together.
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09:00 Uhr
Wake Up
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09:30 Uhr
Keynote
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A Changing Acquisition Landscape - Insights for Face-to-Face Across Markets
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Emily Bracken (ES)
Upsall International -
Filipa Morais Santos (PT)
SOS Children's Villages International
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10:15 Uhr
Debate
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Face to Face Fundraising On Fire: Heated debate on the hottest topics in F2F today
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Daryl Upsall (ES)
Upsall International -
Martin Gaffney (MY)
SG Global Support Services
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11:00 Uhr
Coffee Break
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11:30 Uhr
Workshops
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2A a: Donor Retention & Donor Value
#Donor Retention
Level: Advanced
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Bruno da Silva Machado (NO)
Norwegian Refugee Council
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2B: Confident with AI: Safe Models and Frameworks to Lift Retention and Reduce Donor Harm
#AI
Level: Basic
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Matt Radford (UK)
Vulnerability Managers
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2C: Investing for Impact: The Financial Decisions Behind F2F Growth
#Financial Growth
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Jacob Møllemose (DK)
MM Fundraising -
Jean-Paul Kogan-Recoing (FR)
International Public Fundraising Council (IPFC)
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2D: How UNICEF India Engineered World-Class Fundraising in the World's Largest and Most Challenging Market
#Data
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Althaf S (IN)
UNICEF India
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2E: Pizza is for Losers
#Personal Growth
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Camille St-Omer Donaldson (UK)
Fundraising Everywhere
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12:45 Uhr
Lunch
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14:00 Uhr
Panel
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The Women Behind the Numbers: Power, Barriers, and the Future of Leadership in F2F Fundraising
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Juanita Poalillo (US)
Oxfam America -
Allana Carson (US/CA)
Public Outreach Fundraising
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15:00 Uhr
Parallel Sessions
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Entering New Markets with Face-to-Face: Strategic Choices That Make or Break Success
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Elsbeth de Ridder (ES)
Global F2F Fundraising Specialist -
Martin Gaffney (MY)
SG Global Support Services
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Building Sustainable F2F Markets in Southeast Asia
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Eric Santiago (MY)
THE RAISE GROUP
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15:45 Uhr
Coffee Break
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16:00 Uhr
Keynote
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Less Hours in the Streets, Better Results in the Sheets
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Siri-Anna Roswall Mattsson (DK)
The Danish Child Helpline -
Anne Karina Wulf (DK)
The Danish Child Helpline
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17:00 Uhr
Break
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17:30 Uhr
Cocktails
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18:00 Uhr
Dinner Party
Speakers
Emily Bracken (ES)
Upsall International
Emily is the CEO of Consulting at Upsall International, a global fundraising consulting and recruitment agency working across more than 100 markets to support NGOs to achieve their growth objectives. She has led consulting projects ranging from fundraising programme reviews, global expansion and investment planning, and the creation of growth and diversification strategies, with a focus on individual giving strategy. In her work with international teams, she has developed an understanding of the common challenges and opportunities in fundraising around the world.
Bruno da Silva Machado (NO)
NRC – Norwegian Refugee Council
Bruno is the Global Director for Individual Fundraising at the Norwegian Refugee Council (NRC) and is enthusiastic about F2F fundraising.
Bruno has worked with fundraising since 2008, where he started with Médecins Sans Frontières (MSF), and took fundraising roles across markets (e.g. Norway, Mexico or India); as well as operations, in Central African Republic and Sierra Leone. As background education, he completed his master thesis with the Norwegian School of Economics (NHH). Bruno comes to the conference to help build quality practices for sustainable face to face markets.
Filipa Morais Santos (PT)
SOS Children’s Villages International
Filipa Morais is a Global Fundraising Senior Advisor at SOS Children’s Villages International, with over 13 years of experience in donor acquisition and multi-channel fundraising. She contributes to fundraising development across more than 100 countries through global capacity-building initiatives, including webinars, workshops, and knowledge sharing, and has previously served as Director of Fundraising & Communications and Interim National Director in Portugal, leading significant growth in individual giving. Filipa is an international speaker passionate about leadership and face-to-face fundraising. She is based in Lisbon and is a proud mother who enjoys travelling and dancing.
Juanita Poalillo (US)
Oxfam America
With over 10 years of experience in the nonprofit sector, Juanita have led innovative fundraising and donor engagement strategies that move missions forward and build lasting relationships. Her passion lies in turning first-time donors into lifelong supporters and helping organizations deepen their connection with the people who believe in their mission. Juanita specializes in sustainer donor retention and engagement, with extensive experience strengthening donor pipelines through the design, execution, and evaluation of innovative fundraising campaigns. Having managed both Face-to-Face and telemarketing teams, she has developed donor journeys that increase retention, deepen supporter relationships, and maximize long-term value. Combining frontline fundraising experience with strategic leadership, she brings a people-centered approach to every campaign, believing that sustainable growth is built by investing in donors, fundraisers, and the communities they support.
Matt Radford (UK)
Vulnerability Managers
Matt is the Founder and Director of Vulnerability Managers, a consultancy specialising in vulnerability and ethical fundraising. With nearly 20 years of experience in the charity sector, he has held senior fundraising roles at organisations including Mind and ActionAid, with expertise spanning appeals, donor retention, and regular giving.
In addition, Matt serves as Deputy Chair of the Chartered Institute of Fundraising (CIOF) Professional Conduct Committee and is the vulnerability specialist on the DMA Governance Committee. He is the creator of the internationally recognised “Before, During, After” and “Empower, Support, Protect” vulnerability frameworks, which help organisations deliver ethical marketing practices and better support people in vulnerable circumstances.
Siri-Anna Roswall Mattsson (DK)
The Danish Child Helpline (Børns Vilkår)
Siri-Anna Roswall Mattsson has a background in working with children, youth, and the arts. She began her fundraising career as a Field Fundraiser at Amnesty before moving into Phone Fundraising at The Danish Child Helpline, Børns Vilkår. In 2022, she co-founded the organisation’s in-house Face-to-Face fundraising department, building it from the ground up and leading its ongoing development. Alongside her fundraising expertise, Siri-Anna is also a certified dog trainer.
Althaf S (IN)
UNICEF India
Althaf is a programme leader with more than 15 years of experience driving operational transformation and growth at scale and currently works at UNICEF India. Through data-driven systems design, he built one of UNICEF’s largest pledge supporter programmes globally, scaling the active base to more than 300,000 supporters, increasing retention from 10% to 68%, and generating approximately USD 76 million since 2018. This work helped secure UNICEF India’s number-one global ranking for four consecutive years. He works at the intersection of strategy, operations, data, and scale.
Eric Santiago (MY)
The Raise Group
Eric Santiago is a Face-to-Face Fundraising Specialist with over 11 years of experience in donor acquisition across Southeast Asia. As the founder of The Raise Group, he has partnered with leading organizations including UNICEF, UNHCR, WWF, Greenpeace, NCSM, and NKF, helping acquire more than 200,000 long-term supporters. His expertise spans sales leadership, team development, and designing innovative, sustainable fundraising models for the non-profit sector.
Camile St-Omer Donaldson (UK)
Fundraising Everywhere
Cam St-Omer Donaldson (she/they) is a sector leader, speaker, consultant and bringer-togetherer of people. Bringing heart, passion, and vibes to the nonprofit world. For over a decade, she’s helped charities navigate the complexities of fundraising compliance and quality assurance, equipping them with the confidence, skills, and ethical best practices they need to thrive. As Chief Experience Officer at Fundraising Everywhere, Cam drives global membership growth, strategy, and learning experiences for fundraisers as well as strategy delivery for the staff team. Before that, Cam began her career as a Telephone Fundraiser and has honed her fundraising expertise at the British Red Cross, training and quality assuring 100’s of face to face fundraisers across the UK,leading on Supporter Experience, Fundraising Compliance, and Culture and Engagement initiatives.
A recognised voice in the sector, Cam was named one of Civil Society’s 25 Fundraisers Under 35. She co-hosts Uncharitable (formerly B.A.M.E Online) Conference, embedding Anti Racist Practice in Fundraising and I Wish I’d Thought Of That (IWITOT) the conference where people share other ideas they wish they thought of and has spoken multiple times at International Fundraising Congress Global, Chartered Institute of Fundraising Convention and Fundraising Everywhere Conferences/workshops bringing her trademark joy, clarity and infectious energy to the world of fundraising.
When not geeking out over compliance or Beyoncé, she’s at the theatre or rewatching RuPaul’s Drag Race.
Anne Karina Wulf (DK)
The Danish Child Helpline (Børns Vilkår)
Anne-Karina Wulf began their fundraising career as a Field Fundraiser for Amnesty in 2018 before joining The Danish Child Helpline as a Telefundraiser. In 2022, they co-founded the organisation’s Field Fundraising programme and have since led its development and growth, overseeing recruitment, training, daily operations, and strategic development. Through these roles, they have built extensive experience in fundraising, team leadership, and programme development.