When Face2Face Fundraising emerged in the late 90s, many in the sector were overwhelmed by its success. Today, fundraisers experience more and more competition.
In this article, Phil Woollam describes the challenges that Face2Face Fundraising faces today and describes the questions that need to be asked to further benefit from this promising tool.
International Rescue Committe
Phil Woollam is Vice President of International Strategy and Growth at the International Rescue Committee, based in the US. With responsibility for global mass market fundraising strategy and implementation, he has a long history of leading international face to face fundraising programs at multiple non-profits and on a consultancy basis. Phil started his fundraising career at Greenpeace New Zealand in 2000, where he went on to lead the expansion of face to face globally for Greenpeace International until 2006. He will be presenting along with fundraising experts from across the world at the International Face to Face Fundraising Congress (17-19 November 2020, Vienna).