Erica Waasdorp is President of A Direct Solution, located on Cape Cod in Massachusetts, USA. She works with non-profit clients nationally and internationally on appeals and monthly giving. Erica published Monthly Giving. The Sleeping Giant and her second book Monthly Giving Made Easy came out mid 2021. She created the Monthly Donor Road Map and several e-books, including the Top 7 Questions about Monthly Giving, the Monthly Donor Retention Play-Book, and more.
Erica is a Master Trainer for the Association of Fundraising Professionals and the former International Fundraising Congress US Ambassador. She regularly presents in person and virtually on appeals, direct mail and monthly giving.
Erica at #F2FCongress23:
Day 1, 15:15-16:15: Workshop 1A – How a passionate approach to sustainers (monthly donors) pays it forward many times over!
Day 3, 10:45-11:45: Workshop 4A – How can you keep your F2F donors?