Day 1 — Programme

Opening day of #F2FCongress23 Tuesday, 30 May 2023


9:00-13:00 - Registration

Feel free to get together in individual side-meetings until we kick off the Congress at 13:00.


13:00-13:30 - Opening

Günther LutschingerCEO of the Austrian Fundraising Association (Austria)


13:30-14:00 - Keynote 1

Keynote 1 – Big Data, Bigger Questions


Markus Enenkel – Perigee GmbH (Austria)

How real-time insights and AI will enhance campaigns


14:00-14:45 - Keynote 2

Keynote 2 – Do we owe our fundraisers more than just a wage?

Sasha Buonasorte

Sasha BuonasorteShelter UK

Spoiler alert: YES.

Being a F2F fundraiser is one of the most rewarding jobs out there, but that feeling is hard-earned – a difficult day F2F fundraising can stick with you forever. So, what support is out there to protect these fundraisers? Turns out, it’s often less than most people are entitled to.

I have been on a quest for the last few years, trying to make the role of ‘F2F fundraiser working on behalf of Shelter’ the greatest job in the world. And now, I want you to join me. If we work together, we can catapult this industry into the future and make it the best it’s ever been.

This session won’t ask you to do the impossible, but it will ask you a vital question: what do we owe our F2F fundraisers? And how can we make it happen?


14:45-15:15 - Break


15:15-16:15 - Workshops session 1 & Open Stage

Workshop 1A – How a passionate approach to sustainers (monthly donors) pays it forward many times over!

Erica Waasdorp

Erica WaasdorpA Direct Solution (USA)

Erica Waasdorp has been working with and in monthly giving for more than 30 years, and in this entertaining keynote she will provide the top 10 learnings from those 30 years. Erica is President of A Direct Solution in the US, working with non-profit clients nationally and internationally on appeals and monthly giving. She is the author of Monthly Giving, The Sleeping Giant, and her second book, Monthly Giving Made Easy, was published in mid-2021. She created the Monthly Donor Road Map and several e-books, including the Top 7 Questions about Monthly Giving and the Monthly Donor Retention Play-Book. Erica is a Master Trainer for the Association of Fundraising Professionals (AFP) and the former International Fundraising Congress (IFC) US Ambassador. She regularly presents in person and virtually on appeals, direct mail and monthly giving.

Workshop 1B – ‘F2F is dead! Find me an alternative’

Joyce Browaeys circle

Joyce BrowaeysStrategies & Leaders (Belgium)

In this session, Joyce Browaeys – fundraising strategist and ex-fundraising head for Greenpeace Belgium – will critically examining their effectiveness of each fundraising channel acquisition, helping you to determine what place F2F has in your organisation.

Let’s visualise together how your organisation can bring together all your channels. After all, effective organisations evaluate their fundraising and communications channels as a whole — and acknowledge that some channels make others stronger.

Don’t miss this insightful session and the opportunity to gain a more complete, clear, and thoughtful picture of the role F2F should play your overall fundraising programme.

Workshop 1C – How to make F2F fundraising your key branding activity and amplify all your other fundraising activities

Karl Rohde

Karl Magnus Rohde-NaessNorwegian Air Ambulance Foundation (Norway)

How can we build a huge, public fundraising activity without damaging our brand? Is it really possible? Can I convince my board that F2F activities may actually contribute to an increase in brand value as well as support other fundraising channels?

In this session, I will take you through the story of how Norwegian Air Ambulance built a successful F2F fundraising programme based on the idea that it could make a significant positive contribution to our brand.

I will share results of a survey that demonstrates the impact F2F activity had on our brand-value compared to all our other fundraising activities. Lastly, I will share my thoughts on how this increased brand-value affects the rest of our fundraising channels.

Workshop 1D – How Best Practice F2F Business Models and Regulation can Protect and Empower your F2F program


Carl Young JIGSAW Fundraising (Australia)

Detail to follow.

Workshop 1E – Education and Certification of Fundraisers


Stephan KropfAustrian Fundraising Association (Austria)

F2F fundraising has a long history of on-the-job training. As we see a high fluctuation among fundraisers, can specific F2F Fundraising trainings contribute to a higher retention rate of fundraisers? In this panel we discuss existing best practices and what can be done to increase the retention rates and contribute to the learning experience of fundraisers.

Open Stage

This format offers you the opportunity to present something yourself. If you are interested, you can either prepare a short talk or present something spontaneously.


16:15-16:30 - Break


16:30-19:00 - DialogDirect Networking

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18:30-21:30 - Wine tasting & Gala dinner

Limited Access!

Please register for this festivity via our Event-App


19:00-21:30 - Yodel show & Gala dinner

Thomas Reitsamer, also known as Toni from the Jodelschule, carries on the tradition from Austria across countries and borders to the whole world. In Toni’s yodeling courses and shows, you learn yodels, alpine shouts, and juchitzers. An entertainment of the highest caliber with many amusing details included. Whoever yodels, gets their happy on! A mix of tradition and entertainment. Unforgettable and unique! Rudldudihoooo & a brisk Jucheee from Toni from the Jodelschule in the mountains.


21:30 - Global Fundraising Party

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