Day 1 — Programme
Opening day of #F2FCongress23 — Tuesday, 30 May 2023
13:00-13:30 - Opening
Günther Lutschinger – CEO of the Austrian Fundraising Association (Austria)
Keynote 2 – Robots make bad fundraising
Simon Scriver – Fundraising Everywhere (Ireland)
In a virtual world obsessed with A.I. and automation and digital, you might think the future of fundraising is automated. But the fundraisers having the most success are the ones that treat their donors like the humans they are. Your donors aren’t simple and they don’t fit in one box. They’re complicated humans who give money and time and go to work and vacation with friends and binge watch TV. They live off-line and online. They think about love and death and they dream about making a difference. They’re human.
In this session, Simon will put you in the shoes and in the minds of your donors and potential donors. We’ll look at ‘real’ people (not fundraisers) and try to understand the journey they’ve come through before they meet us, and the journey they’re going through with us. We’ll look at the good and bad experiences, and the decisions we make as organisations that have an impact on our supporter experience. We’ll put the ‘human’ back in fundraising and learn why face-to-face is here to stay.
14:30-15:00 - Break
Workshop 1A – How a passionate approach to sustainers (monthly donors) pays it forward many times over!
Erica Waasdorp – A Direct Solution (USA)
Erica Waasdorp has been working with and in monthly giving for more than 30 years, and in this entertaining keynote she will provide the top 10 learnings from those 30 years. Erica is President of A Direct Solution in the US, working with non-profit clients nationally and internationally on appeals and monthly giving. She is the author of Monthly Giving, The Sleeping Giant, and her second book, Monthly Giving Made Easy, was published in mid-2021. She created the Monthly Donor Road Map and several e-books, including the Top 7 Questions about Monthly Giving and the Monthly Donor Retention Play-Book. Erica is a Master Trainer for the Association of Fundraising Professionals (AFP) and the former International Fundraising Congress (IFC) US Ambassador. She regularly presents in person and virtually on appeals, direct mail and monthly giving.
Workshop 1B – ‘F2F is dead! Find me an alternative’
Joyce Browaeys – Strategies & Leaders (Belgium)
In this session, Joyce Browaeys – fundraising strategist and ex-fundraising head for Greenpeace Belgium – will critically examining their effectiveness of each fundraising channel acquisition, helping you to determine what place F2F has in your organisation.
Let’s visualise together how your organisation can bring together all your channels. After all, effective organisations evaluate their fundraising and communications channels as a whole — and acknowledge that some channels make others stronger.
Don’t miss this insightful session and the opportunity to gain a more complete, clear, and thoughtful picture of the role F2F should play your overall fundraising programme.
Workshop 1C – How to make F2F fundraising your key branding activity and amplify all your other fundraising activities
Karl Magnus Rohde-Naess – Norwegian Air Ambulance Foundation (Norway)
How can we build a huge, public fundraising activity without damaging our brand? Is it really possible? Can I convince my board that F2F activities may actually contribute to an increase in brand value as well as support other fundraising channels?
In this session, I will take you through the story of how Norwegian Air Ambulance built a successful F2F fundraising programme based on the idea that it could make a significant positive contribution to our brand.
I will share results of a survey that demonstrates the impact F2F activity had on our brand-value compared to all our other fundraising activities. Lastly, I will share my thoughts on how this increased brand-value affects the rest of our fundraising channels.
Panel 1 – Education and Certification of Fundraisers
Elsbeth de Ridder – Save the Children International (Spain)
Stephan Kropf – Austrian Fundraising Association (Austria)
Alex Obermayer – AIWWF (Austria)
Host: Simon Scriver – Fundraising Everywhere (Ireland)
Workshop 1D – How Best Practice F2F Business Models and Regulation can Protect and Empower your F2F program
Carl Young – JIGSAW Fundraising (Australia)
Details to follow.
16:00-16:30 - Break
16:30-19:00 - Networking
19:00-19:45 - Yodel show!
Thomas Reitsamer, also known as Toni from the Jodelschule, carries on the tradition from Austria across countries and borders to the whole world. In Toni’s yodeling courses and shows, you learn yodels, alpine shouts, and juchitzers. An entertainment of the highest caliber with many amusing details included. Whoever yodels, gets their happy on! A mix of tradition and entertainment. Unforgettable and unique! Rudldudihoooo & a brisk Jucheee from Toni from the Jodelschule in the mountains.
20:00 - Gala dinner
21:00 - Party
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