Day 2 — Programme

Day 2 of #F2FCongress23 — Wednesday, 31 May 2023. 


9:00-9:30 - Wake-Up

Wake-Up setting A

Details to follow.

Wake-Up setting B

Details to follow.


9:30-10:30 - Keynotes 3

Keynote 3A – How to build resilient, effective F2F teams

Ram Ranjan Prasad_circle

Ram Ranjan PrasadFundraising specialist (India)

This session will examine the intricacies of creating and maintaining a successful team for F2F fundraising. The session will also provide insights into the learning and development needs of F2F fundraisers and team managers and conclude with a discussion on how we can craft the blueprint for a successful F2F team.

Keynote 3B – Rocket Science

Gabrielle Edmond – Oxfam (Spain)
Daniel McDonnell – UNICEF (UK)

Detail to follow.


10:30-11:00 - Break


11:00-12:00 - Workshops session 2

Workshop 2A – A tale as old as time… Actual storytelling for actual pitches.

John Jeffries

John JeffriesNew Canvassing Experience (UK)

It’s hard to find a fundraising conference where storytelling is not on the agenda yet all over the world, F2F fundraising too often remains rooted in numbers and facts.

We talk about ‘proposition’ and ‘donor-centricity’ yet all over the world, pitches tend to be based on the organisation’s brand messages rather than who the prospective donor is.

This session will look at the seven basics of a good story, and how to tell one, with classic movie-based illustrations of each. And time permitting, we’ll also talk about the brain chemistry of successful storytelling.

Workshop 2B – How to make F2F work without blowing your budget.

Adriana AguileraThe Fred Hollows Foundation, AUS

In last 5 years, there had been multiple challenges in the Australian F2F industry, that had a huge impact on donor quality and volume delivered to charities, while prices rising. Which also presented an opportunity to explore new safeguards, models and strategies to keep F2F sustainable in the long run.

Through historic analysis, trends and strong partnerships, we found mainly two factors to improve donor retention: age and payment method. Although this is commonly know, the trick is how to incentivise teams to actually focus on this, deliver higher quality donors and keep a healthy ROI.

Since we’d applied this changes, we’d seen 12 months retention of F2F acquired donors, improved by 9%.

Workshop 2C – It’s not about the destination, it’s about the journey

Karen Delorme

Karen Delorme The Canadian Red Cross (Canada)

Monthly giving isn’t about quick wins, especially when it comes to F2F – for that reason, perspective is everything! Learn what else you should be looking at beyond retention and attrition to determine the success of your F2F programme. Understand how to determine the true value of a guarantee, how you can optimise guarantees and, most importantly, how to balance your agency’s need to run a business with your need to acquire committed, quality donors who have a high lifetime value. Price is what you pay, value is what you get!

Workshop 2D – The Future of Face2Face Fundraising

Robert Buchhaus

Robert Buchhaus Face2Face Fundraising GmbH, AUT

The session builds on Robert*s highly acclaimed session with the same title from the IFC back in 2005 where Robert made 12 predictions about the future of the Face-to-Face Fundraising technique. The current sessions will on one side demonstrate how this fundraising tool evolved since then and check on how accurate the predictions were in 2005. On the other side it will give an overview and analysis of current trends, challenges, threats and developments in face to face fundraising all around the world today, using examples from many situations in different markets which represent different stages of development of the technique and how they are or were addressed.

Again Robert will make 12 predictions about the future of where this fundraising technique will go and if and how it will evolve, change and survive.

Workshop 2E – Market insights of the Asian F2F environment post-COVID – specifically focusing on staff recruitment and retention

Gordon McCrindle OmniRaise, MYS

We will provide data insights as well as challenges faced by the sector – and our response, honed through multiple PULSE surveys with staff, 1-on-1 sessions, and over 250 exit interviews and dialogues with NGO, competitors, and the wider community we attempted to tackle the issue of the great resignation. A common theme came through during these discussions and our exit interviews: education. More and more young people were opting to take up further education, and in the Asian market formal certification of skills and experience are huge drivers of employees’ willingness to commit.


12:00-13:00 - Keynotes 4

Keynote 4A – Inspiring low-cost ideas for a successful F2F donor journey

Flavia Lang Revkolevsky & Eduardo Massa

Flavia Lang Revkolevsky Tools4Change (Brazil)
Eduardo Massa Amnesty International (Brazil)

Hear inspiring low-cost ideas to build your multi-channel donor journey – from a sign-up in the street to the first donor communication, achieving as low as 4% cancellation rates at the start of the journey.

In this session, we will focus on inspiring and technical low-cost ideas to impact the beginning of the donor journey. We will share successful examples of new approaches for potential donors, small changes you can make in donor communications – making it simpler, more personal and authentic, while integrating F2F with other channels like SMS, email and WhatsApp to help to strengthen the supporter relationship from the point of signup.

Keynote 4B – Do we owe our fundraisers more than just a wage?

Sasha Buonasorte

Sasha BuonasorteShelter UK

Spoiler alert: YES.

Being a F2F fundraiser is one of the most rewarding jobs out there, but that feeling is hard-earned – a difficult day F2F fundraising can stick with you forever. So, what support is out there to protect these fundraisers? Turns out, it’s often less than most people are entitled to.

I have been on a quest for the last few years, trying to make the role of ‘F2F fundraiser working on behalf of Shelter’ the greatest job in the world. And now, I want you to join me. If we work together, we can catapult this industry into the future and make it the best it’s ever been.

This session won’t ask you to do the impossible, but it will ask you a vital question: what do we owe our F2F fundraisers? And how can we make it happen?


13:00-14:00 - Lunch


14:00-15:00 - Workshops session 3

Workshop 3A – Fighting the U.S. Supreme Court — one Planned Parenthood story at a time.

Leatal Zidkony & John Jeffries

Letal ZidkonyPlanned Parenthood (USA)
John JeffriesNew Canvassing Experience (UK)

Planned Parenthood is the leading advocate for, and provider of, reproductive health services and abortion care in the United States. It had a history of using canvassing to raise funds, but in 2021, relaunched its F2F fundraising programme with a new provider and a different approach, focused on individual storytelling, and an appeal to genuine connection and human empathy.

In 2022, The US Supreme Court overturned Roe vs. Wade, and in doing so allowed individual states to make providing an abortion illegal, which many of done and some are in the process of right now. The fight for reproductive healthcare goes on.
This case study will show how an understanding of storytelling and the need to pitch to empathy rather than outrage is key for a campaign that is providing market leading results.

Workshop 3B – Hiring the best! Overcoming the challenges we have faced and optimising your fundraiser recruitment by entering the digital world of F2F promotion.

Gill Marshall – Amnesty International (UK)
Mafalda Rodrigues – Amnesty International (Portugal)

Fundraiser recruitment is without a doubt one of the most important aspects of a successful F2F programme. Although this topic has always been relevant, 2022 was one of the most challenging years for Amnesty International teams globally when it came to attracting new, quality, F2F applicants. Hear how different teams across the world have dealt with this crisis, by going back to the basics as well as being forced to innovate in ways never thought of before.

Hear how Amnesty International Portugal transformed their recruitment process, stepping into the digital world of promotion, using paid and organic online strategies to reach new, high quality audiences. From planning the strategy itself, implementation, monitoring new applications, down to details of the on-boarding process, this F2F team have reinvented themselves in a competitive work market. Hear about the tools they’ve developed, and how these have been used to bring about the success they have seen.

Workshop 3C – How can Big Data help us keep F2F donors for longer?

Tobin & Imogen circle

Tobin Aldrich – AAW Partnership (UK)
Imogen WardAAW Partnership (UK)

Big Data offers nonprofits opportunities to target face-to-face activities to find the best donors, cost-effectively and to use what we know or can find out about supporters to develop the communications programmes that will engage them the best in order to secure long-term commitment.

We will take data and learnings from F2F programmes worldwide to answer questions such as What drives effective retention? What data tools can help us understand retention dynamics and where to concentrate resources? What are the latest tools and approaches we should be considering? And How can we use data from social media to help us develop the most effective supporter journeys?

This will be an interactive session with participants encouraged to share their learnings and experiences to build our collective understanding.

Workshop 3D – Working with your charities’ biggest champions within vulnerable groups

Matt Radford

Matt Radford – Vulnerable Paths (UK)

Charities must be confident they are empowering and supporting people in vulnerable circumstances – circumstances which could, for example, significantly disadvantage or harm people because of unfair treatment, exploitation or discrimination. Getting this right can bring great positive impacts for everyone involved.

In this session, Matt will cover the What, Who, Why, When and How of Vulnerability, demonstrating how being able to recognise vulnerability can improve your programmes of work, supporter experience and staff wellbeing.
He will present best practice examples and principles for working with Vulnerable groups, answer audience questions, and provide actionable advice on things you can start doing right away to improve your work with donors, supporters, staff and volunteers.


15:00-15:30 - Break


15:30-16:30 - Keynotes 5

Keynote 5A – Self-regulation as a framework for long-term sustainability in F2F fundraising: a practical guide for your market.

Sherry BellPFFA Professional Face-to-Face Fundraising Association (USA)
Peter Hills-Jones – Public Fundraising Regulatory Association (Australia)
Angela Norton – Public Fundraising Regulatory Association (New Zealand)

Details to follow.

Keynote 5B – Turn challenges into opportunities your in-house F2F programme.

Suchada BhukittikulUNHCR (Thailand)

Suchada will share best practices from all over the UNHCR world to help you turn around your in-house F2F programme.

After the pandemic and generational shifts, F2F fundraising cannot remain the same. This session will present the differences you can make to your programme with new ways of thinking and shifting your mindset.

Suchada will help you turn your challenges to opportunities – including through innovative recruitment practises, being creative in finding F2F locations for qualified donors, and finding new ways to keep younger F2F fundraisers motivated.


16:30-17:30 - Panels 2

Panel 2A – Do we owe our fundraisers more than just a wage?

Sasha Buonasorte

Sasha BuonasorteShelter UK (UK)

Spoiler alert: YES.

Further informations about this panel follow soon.

Panel 2B – Title and speaker tba

Details to follow.


17:30 - Individual side meetings & networking

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